UNISSUED STRENGTH

MILITARY DIVISION

Our Military Division exists to support the service members, veterans, and units who carry the mission forward every day. Built on a foundation of discipline, pride, and operational identity, this division focuses on creating apparel that reflects the culture and strength of the military community. From morale shirts and custom unit designs to pride apparel representing brncehsand specialties, every piece is created with respect for the profession of arms. These designs aren't just apparel, they represent the bonds formed through service, the pride in wearing your unit's name and the legacy carried by those who serve.

An army Warrant Officer standing with his family at the Fort Leonard Wood CBRN Museum.

Our Morale Undershirts

Morale shirts were never meant to be polished. They were meant to be honest.Our Morale Shirt line comes from a family that has spent years in uniform. From combat and POG deployments, field exercises, late-night layouts, and more ranks held in our household than most small units. The humor that comes out of that kind of life isn’t always pretty, but it’s real.The best morale shirts usually come from the same place: shared suffering, inside jokes, bad ideas that somehow became tradition, and the kind of dark humor you only understand after enough time in boots. These designs aren’t made to impress anyone outside the unit—they’re made for the people who were there.If it makes your chain of command slightly uncomfortable but your platoon laughs, it’s probably a good morale shirt.

Custom Military Unit Apparel Request

When it comes to unit identity, it's more than just a shirt, it's a representation of who you are, what you've built, and what you've been through together. Our custom unit apparel designed for teams, squads, and groups wh wan oethin that actually means something. Where it's a standard unity design, a deployment shirt, or something completely custom like the "Sassy 7s," we take your vision and turn it into gear your people will wear with pride... on and off duty.

Step 1

Get an idea of the design or concept that you would like then fill out the custom request form (see button below). We'll get back to you as soon as we get the request.

Custom Military Apparel Request Form

Step 2

We work with you to refine and complete your request. Our team works with you to make sure you're getting exactly what you wanted, the apparel type, design and delivery time.

Step 3

Sit back, relax and anxiously await for us to complete your order and ship it to you. It won't be long, we promise.

Four Army Soldiers in Iraq wearing "Sassy 7's" shirts

Our Military Unit Page Requests

We work with military units, teams, and organizations to create apparel and merch that reflects their identity, culture, and mission. From unit shirts and morale gear to fully managed online stores, everything we produce is built with purpose and attention to detail. Whether you're outfitting a single squad or an entire unit, our goal is simple, deliver gear that represents your unit the right way and stands up to how it's actually worn.
The best part... every unit with a Military Unit Page through Unissued Strength, automatically enrolls you in our Military Give Back program that works with the non-profit, Families in Formation. Families in Formation donates directly  to military unit FRG programs.

Step 1

A member of the command team completes the form below.  

Military Unit Merch Store Request Form

Step 2

We work with the command team to refine and complete your unit store. We build it from design to distribution. Every detail reviewed until it's ready to launch.

Step 3

We take it from here. Your unit has a company that is E-1 to E-4 affordable while still getting quality apparel. Apparel that everyone can be proud of.

Our Military Pride Line

Coming Soon

Pending Licensing

An under construction sign.