UNISSUED STRENGTH
MILITARY DIVISION
Our Military Division exists to support the service members, veterans, and units who carry the mission forward every day. Built on a foundation of discipline, pride, and operational identity, this division focuses on creating apparel that reflects the culture and strength of the military community. From morale shirts and custom unit designs to pride apparel representing branches and specialties, every piece is created with respect for the profession of arms. These designs aren't just apparel, they represent the bonds formed through service, the pride in wearing your unit's name and the legacy carried by those who serve.
Our Morale Undershirts
Morale shirts were never meant to be polished. They were meant to be honest. Our Morale Shirt line comes from a family that has spent years in uniform. From combat and POG deployments, field exercises, late-night layouts, and more ranks held in our household than most small units. The humor that comes out of that kind of life isn’t always pretty, but it’s real. The best morale shirts usually come from the same place: shared suffering, inside jokes, bad ideas that somehow became tradition, and the kind of dark humor you only understand after enough time in boots. These designs aren’t made to impress anyone outside the unit—they’re made for the people who were there.If it makes your chain of command slightly uncomfortable but your platoon laughs, it’s probably a good morale shirt.
Custom Military Unit Apparel Request
More than a shirt. It’s your unit’s identity.
We create custom apparel for teams, squads, and units that reflects who you are, what you’ve built, and what you’ve been through together.
From standard unit designs and deployment shirts to fully custom concepts like the “Sassy 7s,” we turn your vision into gear your people will wear with pride.
Step 1
Get an idea of the design or concept that you would like then fill out the custom request form (see button below). We'll get back to you as soon as we get the request.
Step 2
We work with you to refine and complete your request. Our team works with you to make sure you're getting exactly what you wanted, the apparel type, design and delivery time.
Step 3
Sit back, relax and anxiously await for us to complete your order and ship it to you. It won't be long, we promise.
Our Military Unit Page Requests
Custom gear. Built for your unit.
From unit shirts and morale gear to fully managed online stores, we create apparel that reflects your identity, culture, and mission.
Every Military Unit Page also gives back through Families in Formation, supporting military unit FRG programs.
Step 1
A member of the command team completes the form below.
Step 2
We work with the command team to refine and complete your unit store. We build it from design to distribution. Every detail reviewed until it's ready to launch.
Step 3
We take it from here. Your unit has a company that is E-1 to E-4 affordable while still getting quality apparel. Apparel that everyone can be proud of.
Our Military Pride Line
Coming Soon
Pending Licensing
